On this opening day was originated the custom which has always prevailed in opening a new restaurant: only free coffee and doughnuts from 9:00 A.M. until 5:00 P.M. after which food was served. surprised as they were, business was pretty good that evening and from then on with 24 hour service.

The second location, 290 6th Avenue, was equipped and opened November 11, 1920, following the same plan, and free coffee and doughnuts were served from 9:00 A.M. until 5:00 P.M. on this opening day.

H. King Cole called by phone this same evening and said he was operating a restaurant at 221 4th Street in the Elliott Hotel, but that he was very anxious to sell out, and requested a call. By 9:00 A.M. the next morning Bolton & Hay owned a third restaurant location, the lease having been transferred by Christian & Hedrick, operators of the hotel. The evening Bolton & Hay ate dinner at the newly acquired place. There was only one other customer served, and he was pretty highly intoxicated. The third restaurant was remodeled and opened January 1, 1921.

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